Adidas proves anything is possible

This.

Is.

Impossible.

“Impossible Field” is the new 60 second Adidas commercial, which began airing in the UK July 1. Taking its "Impossible Is Nothing" theme over the edge, Adidas introduces soccer played on steel beams high above ground.

The ad is directed by Daniel Kleinman and produced by Johnny Frankel.

Once again, soccer icon David Beckam is featured with five other international soccer stars.

Reading more and more about how this relatively short ad was created, the more impossible it seems. Each player was filmed individually to appease busy schedules. Each star was allocated six shots, planned down to the last move.

“Impossible Field” contains nearly 100 shots – perhaps double that of a normal commercial.

The taping took place over seven days in a large Madrid studio. The entire space was painted blue so they wouldn't have to move blue screens around all the different set ups.

“It's great, actually, because it means that it really repays multiple viewings – you keep noticing new things each time,” said VFX Supervisor William Bartlett, who oversaw the project.

-R. Nelly